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A red Evolution flight helmet with shell colour and lens options on a tablet

Industries · Industrial products

Complex industrial products, visualised and showcased in 3D.

Replace static catalogues and slow, manual sales processes with interactive 3D experiences. Give B2B buyers the clarity to specify complex products faster and more easily.

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The challenge

Industrial products are hard to sell from a catalogue.

When your products are large, technical and highly configurable, buyers need to understand exactly what they're specifying, and your sales team needs to show it without building it first.

Too many combinations to show
When a product line has thousands of valid configurations, no brochure can show them all. Buyers are left interpreting spec tables and drawings.
Buyers need technical outputs, not just pictures
B2B buyers need an accurate specification for their exact configuration, not a generic datasheet of separate components.
Sales engineers stuck on quotes
Skilled engineers spend hours manually specifying and quoting every request, instead of on the deals that need them.
Long cycles, costly changes
Late specification changes push up cost-to-serve, and getting a large product in front of a buyer means freight, logistics and weeks of lead time.
An industrial machine explored in AR on a phone

Configurator

From configuration to quote, in one visual experience.

Plattar connects your product rules, 3D content and technical data, so buyers configure what they need and your team gets an accurate order.

The Sisley Evolution HPH flight helmet in a live 3D configuratorThe Sisley Evolution HPH flight helmet in a live 3D configurator

Loading the live configurator

Sisley's Evolution HPH flight helmet, live: shell colours, visors, night-vision mounts, lenses and comms, every combination in 3D. Open full screen

See it on every device

The Sisley Evolution helmet configurator on a tablet, a laptop and a phone
The Plattar editor configuring an industrial robot

Visual CPQ configurator

Rule-based logic handles complex component combinations and constraints. Buyers can only build what's valid and fit for purpose, so every order is one you can manufacture, with no surprises.

Aircraft shown in 3D in a hangar on a phone

Bring your catalogue to life

Turn technical drawings, CAD and manufacturing files into accurate visualisations, without exposing proprietary IP such as internal mechanisms.

A Hydac product demonstrated in AR on a phone

Sales tools for custom solutions

Build customer solutions during the sales call with configurator and space planning tools, and place full-size products on the factory floor, on site or at a trade show with AR. No freight required.

Trusted by

Trusted by industrial, defence and technology leaders.

Plattar has powered 3D and AR product experiences for leading brands for years, and is part of the Blippar group, the pioneer of augmented reality since 2011.

  • Saab
  • Hydac
  • Fisher Paykel
  • Humes
  • Spark
  • Datamars
  • Tuatara
  • Service Bodies
  • Pml

Agentic-native

Buyers' agents are already doing the research.

Procurement teams and engineers increasingly use AI agents to research, compare and specify. Plattar makes your configurable range something those agents can query, validate and quote.

1

Specifications agents can act on

Plattar's secure agentic layer exposes components, rules, constraints and technical outputs as actions you allow an agent to use, so it only ever builds a configuration you can manufacture.

  • WebMCP
  • Rules and constraints
  • Technical outputs
  • Protected IP
2

Connected to your engineering and sales systems

Configured, validated orders flow into the systems that run your business, from quote to build.

  • ERP
  • CPQ
  • CRM
  • CAD and PLM

WebMCP is one example: an emerging open standard that lets a website declare what it can do to AI agents. Plattar supports it from day one.

A Saab Giraffe system shown in AR on a phone

Saab

Saab brings large products into any boardroom.

Saab, a leading defence and security provider, needed a better way to demonstrate complex products to global customers than shipping them. With Plattar, its teams deliver 3D and AR product experiences from anywhere: remote boardrooms, trade shows and home offices.

The solution spans a branded AR app for sales meetings, a 3D viewer on the website, interactive 3D presentations and WebAR touchpoints for trade shows, supported by Plattar's 3D content creation and management.

“We are now able to bring our large products into boardrooms and exhibitions while allowing us to highlight the key features and capabilities in an interactive experience.”

David LedgerHead of Industry Engagement and Strategic Events, Saab

Built for industrial products

Your whole range. Anywhere you sell.

Show every model and option on your website, in the boardroom and on the trade show floor, all from one platform. Go on site, plan the layout with space planning and bring it to life.

Turn complex products into 3D and AR experiences that show buyers you provide the specific solution they need.

Request a Demo

Plattar. Simple monthly fee. No locked-in commitment period.