Straight answers on 3D, AR and agentic commerce.

ConfiguratorsWhat Makes a High-Converting Product Configurator for FurnitureA high-converting furniture product configurator is one that loads instantly, responds to every touch without lag, shows materials and dimensions true to life, lets the shopper place the...11 min read · 30 Sep 2026 ARHow Augmented Reality Reduces Product Returns in EcommerceSee how AR product visualization cuts ecommerce returns by up to 40%, and why the same tech that reduces returns also boosts conversion.5 min read · 28 Sep 2026 ConfiguratorsWhat Is a 3D Product Configurator? (And Why Your Store Needs One)A 3D product configurator is an interactive tool that lets shoppers customize a product, its color, material, size, components, or features, and see every change rendered instantly in...6 min read · 16 Sep 2026 ARAugmented Reality for Ecommerce: The Complete 2026 GuideHow augmented reality lifts ecommerce conversion and cuts returns, WebAR vs app-based AR, and how to add AR to your store without code.7 min read · 14 Sep 2026 ConfiguratorsThe Complete Guide to 3D Product ConfiguratorsWhat a 3D product configurator is, how it lifts conversion and cuts returns, and how to choose one for your store.10 min read · 11 Sep 2026 ARA Practical Guide to Trying on Eyewear, VirtuallyYou have eyewear  that you’re trying to sell online, and you’ve discovered the existence of virtual try on software.  You’re on the right path.  But there’s still more...15 min read · 27 Jul 2026 Buying guideA Comparative Guide on Virtual Try On Glasses AppSo you’ve recognised the power of Virtual Glasses Try-On and decided to implement them in your sales process? Good choice. But there are still some decisions you have...12 min read · 13 Jul 2026 Buying guide7 Reasons To Use Augmented Reality Experts for eCommerceTo be honest, we see this a lot: An online store ready to take the next step—primed for AR and about to pounce. Ready, set… wait. Where do...13 min read · 29 Jun 2026 ConfiguratorsProduct Configurator: Benefits and Best Practices For eCommerceOnline shoppers are one picky crowd. This means you must treat your website visitors carefully and anticipate their pain points.  Is your page loading time too slow? Are...13 min read · 15 Jun 2026 ARTop Four Powerful Augmented Reality Concepts for eCommerceAR is an emerging industry. Businesses are still assessing the  technology and how it can  solve their business problems. As far as eCommerce goes, we’re talking: Product visualisation...11 min read · 1 Jun 2026 ARAR In eCommerce: Everything You Need to Know To Get StartedAR in eCommerce - a brilliant, emerging technology with its fair share of sceptics and companies hesitant to adopt it? I bet you’ve heard this story before. I...13 min read · 18 May 2026 Buying guideHow Much Does AR Cost?A comparative guide to AR systems The journey from seed to fruit isn’t that simple. You must consider where you are now, what you need to do to...12 min read · 5 May 2026 ARSo you’ve heard about augmented reality apps—a whole new universe of opportunities has opened up with all the AR tools at your disposal.But are these tools worth the hype? The benefits everyone’s raving about, are they real? And how do you go about taking advantage of them?  Without an understanding...13 min read · 20 Apr 2026 ConfiguratorsMeta: Learn how visual product configurators work, and discover the 9 top benefits of using one in your ecommerce store.Visual Product Configurator for eCommerce guide: tools, benefits and more Get this: Online sales currently make up about 13% of the retail market. Not as much as you...12 min read · 7 Apr 2026 Buying guideHow to Choose a 3D Product Configurator for Your eCommerce BusinessSo you’ve heard the noise about 3D product configurators, but you have no idea how to choose one? You’re not the only one. The competition is fierce and...12 min read · 23 Mar 2026 Configurators4 Simple eCommerce product configurator features to boost salesHave you been thinking that AR needs to be complicated? It’s easy to get overwhelmed by all the flashy bells and whistles you don’t really need. But wait...11 min read · 9 Mar 2026 AR4 reasons your customers want to shop with digital AR productsYou’ve been hearing the whispers; customers are talking about digital AR products. Are they expecting to find them on your website and on your app? What happens if...10 min read · 23 Feb 2026 3D modellingHow and why you should turn your products into Augmented Reality 3D modelsHave you heard of alchemy?  It’s a mysterious process that turns run-of-the-mill 2D product photos into attention-grabbing AR 3D models worth their weight in gold.  But what is...13 min read · 9 Feb 2026 ARGet started with Augmented Reality services for eCommerce productsAugmented Reality (AR) services. You’ve heard about their benefits and how they work, but how does a company go about adopting them?  AR services are the treasure at...13 min read · 19 Jan 2026 ARBuilding Augmented Reality: Your guide to creating AR spacesSo you’ve heard about AR and now you’re wondering how in the world someone goes about creating it? We know the problem.  For many, it’s as though they’ve...14 min read · 5 Jan 2026 ARVirtual Try On Explained:Examples, Benefits & MoreIt’s a well known story - an online retailer trying to increase sales, but customers are hesitant to purchase as they don’t know if that jacket, or those...14 min read · 22 Dec 2025 3D modelling4 top 3D product visualisation benefits and software  There’s a new kid on the block, have you heard? It’s the type of character that is loved by its friends and hated by its enemies.   ...14 min read · 8 Dec 2025 AROur top 6 Augmented Reality trends for eCommerceWe all know the feeling - one day, you come to school, and suddenly everyone’s wearing a specific style, or listening to some music you’ve never heard before,...14 min read · 24 Nov 2025 AR10 ways augmented reality shopping is transforming retailThere’s a revolution taking place. It’s a quiet kind of revolution, though no less impactful because the companies who miss it might just find their own life expectancy...13 min read · 10 Nov 2025 3D modellingHow 3D Model Rendering Platforms Can Increase eCommerce SalesDo you know what’s outdated? Photography. Hiring the gear, booking the photographer, shipping the products from the manufacturer, ensuring the scenery is right, editing the images, uploading them...16 min read · 27 Oct 2025 Buying guideShould You Hire an Internal Augmented Reality (AR) Developer or Use an AR  Subscription Service?Virtual reality (VR) has been on the tip of people’s tongues for years as one of the new technologies transforming film, gaming, and media. But VR experiences that...14 min read · 13 Oct 2025 ARAugmented Reality for Business: The Key Advantages of AR for Retail Businesses You want to sell. Your customers want to buy. Somewhere down the line, things always get too complicated. The shared obstacles between you and your customer can be...12 min read · 6 Oct 2025 AR11 Benefits of Using an AR Builder Online to Sell Your Products  As online commerce experiences massive growth—as high as 27% a year and sales expected to reach $8.1 trillion in 2026—retailers are fighting to get a piece of...14 min read · 22 Sep 2025 Buying guideThe 13 Best Augmented Reality SDKs That You Need To Know AboutThe timing is right for eCommerce businesses to provide their customers with AR experiences. AR is experiencing huge growth in recent years, especially with regards to technologies like...17 min read · 8 Sep 2025 Industry storiesThe 7 Augmented Reality Examples for eCommerce That You Won’t Believe1 min read · 11 Aug 2025 3D modelling3D is the key to unlocking Omnichannel sales in retail in 2023Now is the time to future-proof your Omnichannel marketing strategy with 3D visualisation and WebAR.1 min read · 28 Jul 2025 Buying guideChoosing The Best Augmented Reality Software Platform For Your BusinessWhat AR software should I choose to build my company’s first augmented reality experience? We’re going to help you figure that one out here.1 min read · 14 Jul 2025 ARHow to Design Engaging Experiences for Augmented RealityCreate engaging design experiences with AR. Designing for AR begins with understanding the technology and how to design spatially. Book online for a demo.1 min read · 30 Jun 2025 AROur Top-3 AR & 3D Visualisation Predictions in Ecommerce for 2023These are our top three AR & 3D predictions that will impact ecommerce and retail businesses in 2023.1 min read · 16 Jun 2025 ARPlattar Frees Augmented Reality App DownloadsPlattar has launched Plattar XR. The first AR platform to bring web based augmented reality to retailers and brands. Find out more.1 min read · 2 Jun 2025 ARImprove Customer Engagement with Augmented RealityUse augmented reality to improve customer engagement for e-commerce, retail and B2B. Start your AR journey with Plattar, book online for a free demo.1 min read · 19 May 2025 ARGet a Slice of the Billion-Dollar Augmented Reality PieWhen it comes to immersive brand experiences, AR is tough to beat if it’s done right. So jump aboard sooner rather than later and take your creativity to the next level.1 min read · 6 May 2025 ARArticle – Is Graffiti in the AR World a Crime?1 min read · 22 Apr 2025

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Agentic commerce

Shopping where an AI assistant does the research, comparison and sometimes the buying on a person’s behalf.

AI agent

Software that acts towards a goal, such as finding and buying a product, rather than only answering questions.

Agentic-native

A catalogue designed to be read and used by AI agents as well as people, with structured data and a secure interface.

WebMCP

An emerging open standard that lets a website declare actions an AI agent can use, instead of the agent scraping the page.

Configurator

An interactive tool that lets a shopper choose options, such as size, fabric and finish, and see the result.

Rules engine

The logic behind a configurator that only allows valid combinations, so shoppers and agents can’t build products you don’t make.

Variant

One sellable combination of a product’s options, such as a three-seat sofa in green linen with oak legs.

WebAR

Augmented reality that runs in a phone’s web browser, with no app to download.

View at Home

A one-tap button that places a true-to-scale product in the shopper’s own room using AR.

Quick Look

The AR viewer built into iPhone and iPad. It opens 3D models in the USDZ format.

Scene Viewer

The AR viewer built into Android phones. It opens 3D models in the GLB format.

GLB

A compact file format for 3D models, used on the web and in Android AR.

USDZ

Apple’s 3D model format, used for AR on iPhone and iPad.

Hybrid 3D modelling

AI produces a fast first pass of a 3D model, then expert modellers refine and sign off every one.

Pack shot

A studio-style product image. Plattar renders pack shots of every variant from the 3D model, without a photo shoot.

Digital twin

An accurate, interactive 3D replica of a real product, used for selling, specifying or training.

LiDAR

A depth-sensing scanner, built into some phones, that can capture a product’s shape as an input for 3D modelling.